Above is the new logo for the Margaret River Busselton Tourism Association (MRBTA) that was released on July 1 last week to show the combining of forces between two previously competing tourism entities. The fingerprints represent five groups of #experiences that can be had in the region and the intersection of the prints is symbolic of the region's #diversity. We encourage you to follow the MRBTA on Facebook and Instagram for some incredible photos from the area and the new website is worth a visit too for updates on the latest happenings and tourism events.
The short video below is a brand documentary that incapsulates the inspiration behind the new logo and its open source, community-influenced design and development. Led by Block Branding and the MRBTA marketing team, CEO Pip Close feels the "the new brand provides a united voice for our region, and uniquely positions us against our competitors".